When GlaxoSmithKline and the American Pharmacists Association (APhA) Foundation teamed up to implement the Diabetes Ten City Challenge, the first national employer-based diabetes self-management program modeled after the Asheville Project, ECI Communications was selected as the agency of record for the DTCC. 

For this multi-year campaign, ECI wrote and designed www.diabetestencitychallenge.com; developed national and local press kit materials; produced and distributed print, multimedia and radio news releases; produced three videos for use on the website and by GSK, the APhA Foundation and DTCC participating employers; conducted national and local print and broadcast media outreach; wrote and designed “Newsline”, a quarterly four-color newsletter, “DTCC At A Glance” and the DTCC Employer Summit Report; produced a five-minute podcast; and served as the liaison between the 30 DTCC employers, participating pharmacists, the APhA Foundation and GSK.

ECI also wrote and created an international award-winning CD-ROM for APhA’s capital campaign, “Bringing Your Medicines to Life”; two video annual reports; annual Pinnacle Awards videos; five podcasts on chronic diseases for APhA’s HealthMapRx initiative; two annual meeting videos on osteoporosis and diabetes; and a memorial tribute video for past president Dan Herbert.